According to a study carried out by a company that offers email services, gifs are the most used content in email marketing. In recent years, animated videos have become the content most used by Digital Marketing agencies due to the great impact they generate on audiences. According to Liveclicker , a company that professional email list email services, the content most used by brands is GIFS. The study - which analyzed around 2,500 email campaigns - found that 46% of the campaigns used GIFS, 44% full-screen videos, 33% videos that required two clicks to play, and 11% videos in full screen with playback available at a click.
And your organization could also improve its communication with these formats, for which you can count on our support. Making Contents in the first Peruvian Content Marketing agency, with experience in generating value from your digital content. We can work campaigns based professional email list on animated GIFs and 2D animated videos, with a great impact on the audience. Despite being one of the most used and oldest Marketing strategies; E-mail Marketing always manages to achieve high ROI percentages, high acquisition and retention rates, especially in small and medium-sized companies.
This is also confirmed in the study, where the majority claim that Email Marketing helps contribute to these results over other tactics. According to another survey carried out by Email on Acid, a professional email list of marketing professionals in the United States indicated that they will use HTML 5 videos for their future campaigns, thus confirming that animated videos and audiovisual content will be the boom in this 2017.